Growth Playbook

From store to brand —
a growth playbook.

Growing an ecommerce store isn't about a single hack. It's about systematically improving the four levers that drive revenue: AOV, conversion, retention, and traffic. Here's how to pull each one.

Boost AOV with Summer UpsellRead Growth Articles

The four growth levers

Work on these in the order listed — AOV and conversion first, then retention, then traffic.

Increase Average Order Value

High Impact

AOV is the fastest lever to pull because it requires no new traffic. Every upsell, bundle, and cross-sell offer goes directly to your bottom line.

Product page upsell & cross-sell widgets
Frequently bought together bundles
Cart checkout popup before payment
Post-purchase one-click upsell offer
Free shipping threshold messaging
Explore Upsell Widgets →

Improve Conversion Rate

High Impact

Even a 0.5% conversion rate improvement means 50% more revenue from the same traffic. Most stores have obvious friction points that are easy to fix.

Sticky Add to Cart button on product pages
Trust badges near checkout
Reduce form fields in checkout
Add product videos and 360° images
Show real-time stock scarcity
Sticky Add to Cart →

Maximize Customer Retention

Medium Impact

Acquiring a new customer costs 5–7× more than retaining an existing one. Your best growth channel is the customers you already have.

Post-purchase email flows (Klaviyo)
Loyalty and rewards program
Subscription / replenishment offers
Win-back campaigns for churned buyers
VIP tiers for top spenders
Post-Purchase Upsell →

Scale Profitable Traffic

Medium Impact

Don't scale ad spend until your unit economics are solid. Once your AOV and conversion rate are optimized, every dollar of paid traffic goes further.

Google Shopping for high-intent buyers
Meta retargeting of product page visitors
TikTok organic + paid for discovery
SEO content targeting buyer keywords
Influencer micro-campaigns for social proof
Read Growth Articles →

Know your numbers

Industry benchmarks to measure your store's health against.

Conversion Rate

Industry avg1.5% – 3.5%
Good targetAbove 3%

Average Order Value

Industry avg$45 – $120
Good targetGrow 20% YoY

Customer LTV

Industry avg3× first order
Good target5× first order

Cart Abandonment

Industry avg70% – 75%
Good targetBelow 65%

Repeat Purchase Rate

Industry avg20% – 30%
Good targetAbove 35%

Email Revenue Share

Industry avg15% – 20%
Good targetAbove 25%

Quick wins — this week

1

Install Summer Upsell

Add upsell widgets to your product page and cart in under 10 minutes. Most stores see AOV lift within the first 48 hours.

2

Set a free shipping threshold

If your AOV is $50, set free shipping at $65. Display it prominently in cart — it's proven to increase order sizes.

3

Add a post-purchase offer

Customers who just bought are 60% more likely to buy again immediately. A one-click thank-you page upsell is pure margin.

4

Create a 3-email welcome flow

Brand story, best sellers, and a small discount. Set it up in Klaviyo once and it runs forever.

Email us anytime — we reply fast.

Have a question about Summer Upsell, need help with setup, or want to explore custom development? Drop us a message and our team will get back to you within a few hours — 24/7.