Small team, deep craft.
Six people across four cities, all with one foot in product and one in real Shopify operations. We hire slowly and stay small on purpose.
Oğuzhan Özçelik
Founder & CEO
10+ years across Shopify Plus builds. Lives in product strategy and runs the partnerships side.
Mert Yıldız
Lead Engineer
TypeScript and Shopify Functions whisperer. Architects everything that touches the cart.
Ada Şahin
Head of Design
Designs every widget down to the easing curve. Previously design lead at two YC startups.
Can Demir
Senior Engineer
Owns the analytics pipeline. Loves a clean Postgres query and a contentious code review.
Lara Aksoy
Customer Success
First face most merchants meet. Ex-merchant herself, so the empathy is real.
Three principles, repeatedly
No big handbook. These three lines describe most of how decisions actually get made.
Async by default
Most decisions live in writing. Meetings only when async truly fails.
Ship in days, not quarters
Small, reversible decisions. Big rewrites are the exception, not the rhythm.
Real merchants in the loop
Every roadmap call references a recent merchant conversation.