Service · Marketing

Paid social that actually scales.

Paid social, run by people who've spent their own money on it. Meta, TikTok and Google — campaign architecture, creative testing and the analytics layer that survives iOS and ad-blockers.

  • Meta, TikTok and Google paid acquisition
  • Creative production and rapid testing
  • Server-side tracking, CAPI and pixel work
S

Average delivery

6 — 9 weeks

Capabilities

What we run

Account architecture

Campaign structure, audience strategy and budget allocation built for your stage and objective.

Creative production

Static, motion and UGC creative — produced and shipped to ad accounts on a weekly cadence.

Audience strategy

Cold prospecting, retargeting and lookalike strategies backed by your real first-party data.

Rapid testing

Hypothesis-driven testing across creative, audience and offer — documented so you actually learn.

Tracking & CAPI

Server-side conversion tracking via CAPI / GTM Server-Side. Real attribution post-iOS 14.

Reporting

Weekly performance reviews and a monthly strategic report your CFO can actually read.

Process

How a paid engagement runs

01

Audit & strategy

We audit current accounts, creative library and tracking. Then propose a 90-day plan.

02

Tracking setup

CAPI, GTM, dataLayer events. We won't run paid until measurement is trustworthy.

03

Launch & test

Campaign architecture deployed, creative shipped weekly, results reviewed daily for the first 30 days.

04

Scale & iterate

Winners scaled, losers killed, new tests queued. Monthly strategic review with you.

Deliverables

What you get monthly

  • Daily account management and bid optimisation
  • 8–16 new creative concepts per month
  • Weekly performance reviews + Slack updates
  • Monthly strategic report with next-month roadmap
  • Tracking, CAPI and dataLayer maintenance
Tools & tech

Tools we run

Meta AdsTikTok AdsGoogle AdsGTMCAPITriple WhaleNorthbeamLooker Studio
FAQ

Frequently asked

What's a typical monthly budget?+
We work best with brands spending $20K+/month on paid. Below that, the management overhead doesn't pencil out.
Do you handle creative?+
Yes — production is included in our monthly retainer. Static and motion in-house, UGC through partners.
How are you priced?+
Flat monthly retainer — no % of spend. Usually we're cheaper than a good in-house hire.
Ready when you are

Send a brief — get a real plan back within two business days.